My sweet spot is finding the human element of a brand and connecting it to the people it serves, then turning that connection into action. For 17 years, across the outdoor industry, climate advocacy, and clean energy, I've taken complicated issues and made them personal. Whether I'm talking to a snowboarder, a lawmaker, or a tech executive, the job is the same—find what they already care about and connect it to something bigger.

Marketing and brand strategy for mission-driven organizations

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Black and white portrait of a smiling woman with long hair wearing earrings and a dark t-shirt, standing against a plain background.

Expertise

A laptop computer on a wooden surface outdoors displaying a website about protecting employees from heavy rainfall, with a map showing purple-highlighted homes and a gauge reading 6.8 inches of rain.

Messaging & Content Strategy

Messaging architecture and content for technical, complex products and services, written so the expert recognizes it and the newcomer understands it.

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A woman wearing a gray beanie and a black hoodie with a snowflake logo and text that reads 'POW Protect Our Winters'. She is outdoors near a lake and wooded landscape with snow on the ground.

Brand Strategy

Positioning, voice, and identity for organizations that need to stand out in a crowded market, or be trusted by people who are skeptical.

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Three women sitting at a conference table, two wearing traditional indigenous headdresses with feathers and face paint, and the woman in the middle dressed in black with a floral pattern.

Writing & Thought Leadership

Bylines, op-eds, and public testimony that establish a voice as an authority worth listening to, and build the kind of trust that outlasts a news cycle.

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A snowboarder mid-air performing a trick during the Burton U.S. Open snowboarding championships with spectators in the foreground and a clear blue sky in the background. Text overlay reads 'I Pledge to... Drop In & Vote' along with event and sponsor logos.

Campaigns

Integrated campaigns that move an audience from agreement to action, whether the ask is a vote, a phone call, or a demo request.

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A young girl with curly hair holding a piece of paper with writing on it in a classroom setting, with a chalkboard behind her.

Film & Video

Concept, funding, and distribution for film and video that reach people where written arguments can't: fast, emotional, and in the medium they're already watching.

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