My sweet spot is translating dense, high-stakes subject matter—like climate science, clean energy, policy, and nonprofit missions—into sharp narratives that are consumable, actionable, and build institutional trust. I operate fluently across B2B, B2C, and B2G landscapes. Whether I’m marketing to a snowboarder, a lawmaker, or a tech executive, I thrive on the challenge of making a brand unforgettable and impactful.

Marketing and brand strategy for mission-driven organizations

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Black and white portrait of a smiling woman with long hair wearing earrings and a dark t-shirt, standing against a plain background.

Expertise

A laptop computer on a wooden surface outdoors displaying a website about protecting employees from heavy rainfall, with a map showing purple-highlighted homes and a gauge reading 6.8 inches of rain.

Messaging & Content Strategy

Messaging architecture and content for technical, complex products and services, written so the expert recognizes it and the newcomer understands it.

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A woman wearing a gray beanie and a black hoodie with a snowflake logo and text that reads 'POW Protect Our Winters'. She is outdoors near a lake and wooded landscape with snow on the ground.

Brand Strategy

Positioning, voice, and identity for organizations that need to stand out in a crowded market, or be trusted by people who are skeptical.

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Three women sitting at a conference table, two wearing traditional indigenous headdresses with feathers and face paint, and the woman in the middle dressed in black with a floral pattern.

Writing & Thought Leadership

Bylines, op-eds, and public testimony that establish a voice as an authority worth listening to, and build the kind of trust that outlasts a news cycle.

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A snowboarder mid-air performing a trick during the Burton U.S. Open snowboarding championships with spectators in the foreground and a clear blue sky in the background. Text overlay reads 'I Pledge to... Drop In & Vote' along with event and sponsor logos.

Campaigns

Integrated campaigns that move an audience from agreement to action, whether the ask is a vote, a phone call, or a demo request.

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A young girl with curly hair holding a piece of paper with writing on it in a classroom setting, with a chalkboard behind her.

Film & Video

Concept, funding, and distribution for film and video that reach people where written arguments can't: fast, emotional, and in the medium they're already watching.

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